Web Competition
The Web Competition Research and Analysis Phase of an SEO Engagement is designed to identify the businesses top Internet (Web) Competition. In general, a web site will not beat the Search Engines for a first page position, but it will beat its’ web site competitors for a first page position.
When someone does a search on say for example Google, the resultant screen they see if referred to as a SERP’s screen. This stands for Search Engine Results Page. There are typically 10 ‘Organic’ search results shown, although this number can be over-ridden by a web browser setting.
The role of an SEO is to ensure their clients web sites are found not only on the first page of the Search Engines, but as close to the top positions as possible.
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