On-page SEO
During the On-page SEO Phase of an SEO Engagement the SEO Expert will examine many different facets about the client’s actual web site. The web sites structure (links and navigation), overall architecture, design, and content will be examined to determine how “Search Engine Friendly” the web site is.
Many web sites with extensive and beautiful images may look very appealing, but if they do not provide high-quality textual content the Search Engines may rank them lower than less-pretty, but information-rich web sites.
The SEO must help strike a balance between the form and function of a web site. If you have a fantastic looking web site that no one can find, then you effectively have a very expensive business card that will not obtain web traffic on its own merits.
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