SEO Company

The Off-page SEO Phase consists primary of activities involving Link Building (or Back link Building) for your web site.

Getting a back link to your web site is when another web property has a link on ‘their web site’ that links ‘back to your’ web site.  This one way link exchange is often referred to a ‘vote’ for your web site, where the owner of that web property is ‘voting’ for your web site.

High-quality back links are quite frankly one of the most important (and difficult) activities affecting the ultimate success or failure of an SEO Project. In any mid-to-high competitive market, a web site will require back links to beat out their Internet competition. 

There are also several different types of back link exchanges, each providing more or less benefit than the others.  In addition to one-way back links as described above, there are ‘reciprocal’ back links where two different web sites have links that point to each other.  So your web site links to mine, and my web site links to yours. 

Another link strategy consists of 3-way link exchanges, where Site A links to Site B, Site B links to Site C, and Site C links back to Site A.  Indeed, there are many types of link exchanges possible, and it is the role of an Expert SEO to help define and implement and effective Link Strategy for their clients.